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The Aura Product Family

Find the right product for your challenge

Executive Group helps organisations involve the right people, identify what truly matters and turn collective insight into clear priorities and action.

Start with what you want to achieve ↓

Modular Capability Suites

What would you like to understand, prioritise or improve?

Workplace & Culture Available as a Service

Aura WorkWell

Understand what matters most to your people and where development is needed. Enables employees to prioritize psychological safety, workload, resources, and wellbeing levers with zero survey fatigue.

Statements → Pairwise → Priorities Inquire about WorkWell →
Customer Success Available as a Service

Aura Customer

Develop your customer relationships. Identify which customer relationship capabilities matter most to your key clients and where service improvements will have the greatest retention impact.

External Stakeholder Voice Inquire about Customer →
Executive Capability Available as a Service

Aura Lead

Develop leadership. Move from abstract 360-degree assessments to shared management action. Identify which leadership capabilities matter most, where the real gaps are, and what to strengthen first.

Leadership Alignment Inquire about Aura Lead →
ESRS / CSRD Aligned
Sustainability & Compliance Available as Service & SaaS

Double Materiality Assessment (DMA)

Run a management-led Double Materiality Assessment that meets European sustainability requirements while creating insight that helps management prioritize, decide and act. Turn double materiality from a compliance exercise into strategic management insight.

Tested with: Veljekset Toivanen, Stormossen Explore DMA options →
Strategic Direction Available as a Service

Aura Success

Identify what is critical for future business success. Move from tracking scattered performance metrics to sustainable success by understanding what capabilities your organisation considers critical, where the gaps are, and where to focus first.

Success Capital Evaluation Inquire about Aura Success →
Transformation Available as a Service

Aura Change

Make organisational change succeed. Move from change fatigue to change capability. Identify the change capabilities that matter most, uncover what blocks progress, and determine what to strengthen first.

Bottleneck Diagnostics Inquire about Aura Change →
Resilience & Risk Available as a Service

Business Continuity Prioritisation

Strengthen business continuity and preparedness. Identify and prioritise what matters most to your organisation's ability to operate, adapt and recover in the face of disruptions or external shocks.

Preparedness & Recovery Focus Inquire about Continuity →
Open Inquiry Engine Available as a Service

Aura Voice (Inquiry)

Find and prioritise solutions to your unique challenges. Start with an open question, collect ideas from participants, curate, and let the group identify which ideas matter most through pairwise voting. Turn scattered ideas into clear action.

Question → Ideas → Curate → Prioritise Inquire about Aura Voice →

Lineage & Foundation

New products. Proven foundation.

The Aura product family has evolved from Innoduel, our participation and prioritisation platform used by organisations for more than a decade. Aura builds on this proven methodology and experience, bringing it into focused products for specific management challenges.

10M+ pairwise choices • 100+ organisations • 10+ years of method experience
See verified customer stories →

Concrete Outcomes

Clear priorities for decision-making

Every Executive Group product turns collective human insight into clear priorities presented in user-friendly dynamic reports.

01. Priority Rankings
See what matters most

Definitive ranked list resulting from mathematical pairwise choices rather than grouped ratings.

02. State & Gaps
See where attention is needed

Visualizing the exact gap between current performance and target ideal state.

03. Group Perspectives
Understand divergence

Compare leadership vs. operational teams, business units, or customer segments.

04. Management Focus
Know where to start

A concise factual foundation for executive board discussion, resource allocation, and ownership.

Not sure which solution fits your challenge?

Start with the question you need answered. We'll help you identify the right approach.

Discuss your situation