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Why Executive Group

Helping organisations make better decisions about what matters most

Executive Group helps organisations turn collective knowledge and perspectives into clear priorities, better decisions and action.

"The challenge is rarely a lack of information. It is turning that information into a shared understanding of what matters most and where to start."

Our focus is simple: help organisations strengthen their ability to operate and succeed in a fast-changing world.

Lineage & Proven Track Record

New solutions. Proven foundation.

The Aura product family has evolved from Innoduel, our participation and prioritisation platform used by organisations for more than a decade. Aura builds on this proven methodology and experience, bringing it into focused products for specific management challenges.

10M+
pairwise choices
100+
organisations
10+ years
of method experience
Veljekset Toivanen NOKIA MSK GROUP Fazer Arla

How We Think

Our Operating Principles

Principles formulated entirely from the customer's decision-making perspective.

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Involve the people who know

Better involvement brings better insight and builds genuine ownership of the priorities that follow.

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Prioritise what matters

When everything is important, nothing is a priority. We help make the tough choices visible and shared.

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Turn insight into action

Information must support management discussion, concrete executive decisions and immediate action.

Synergy

Technology and expertise where they add value

Executive Group combines a digital solution platform with practical management expertise. Our technology makes it easy to involve people, identify collective priorities and make results visible through dynamic reports. Our expertise helps organisations address broader and more complex management challenges.

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Leadership & Core Team

Experience that helps turn insight into action

Our team combines senior experience in management, strategy, sustainability, organisational development, stakeholder involvement, data and technology.

Jussi Simolin

Jussi Simolin

CEO & Founder

Experienced sustainability and business development professional with a strong focus on bringing sustainability into strategy and everyday management. Helps organisations engage stakeholders, identify what matters and turn sustainability insight into practical business decisions.

Jyrki Taiminen

Jyrki Taiminen

Business Director

Experienced international business leader with a background in general management, strategy, sales and organisational development. Brings a management and customer perspective to turning complex organisational insight into clear priorities and action.

Veini Simolin

Veini Simolin

Communication & ESRS Specialist

Sustainability specialist with expertise in ESRS, CSRD and stakeholder engagement. Brings together regulatory understanding and practical communication to help organisations turn sustainability requirements into clear, understandable and actionable priorities.

Mahdi Farimani

Mahdi Farimani

CTO

Technology entrepreneur with more than a decade of experience building and managing digital businesses. Brings together technology, data and decision-making to develop Executive Group's platform and turn complex collective input into usable management insight.

Let's discuss what matters in your organisation

Whether you already know the challenge or need a clearer picture of where to start, let's talk.

Contact us